Let's start this story with a "THANK YOU!!!"
Kate Winslet has had a 'no retouch' clause added to her beauty endorsement contracts.
Although she is the face of Lancôme, she has a contractual agreement with their parent company L'Oréal that ensures they will not make changes to her face in the advertisements.
She says she feels a strong responsibility to "the younger generation of women".
Kate has always been an against her photos being 'fixed' or altered. Back in 2009, she was quoted in Harper's Bazaars about her frustration with seeing her face altered on film posters: